/* ============ SCENE 1 — HERO UPGRADE ============ */
.hero-upgrade {
  position: relative;
}

.hero-pin {
  position: relative;
  height: 100vh;
  width: 100%;
  overflow: hidden;
  background: #F4F1EA;
}

.hero-bg-plain {
  position: absolute;
  inset: 0;
  background: #F4F1EA;
  opacity: 1;
}

.hero-bg-cinematic {
  position: absolute;
  inset: 0;
  opacity: 0;
  background:
    radial-gradient(60% 55% at 78% 18%, rgba(209,228,250,0.28), transparent 65%),
    radial-gradient(70% 60% at 15% 88%, rgba(63,73,89,0.20), transparent 60%),
    var(--ink);
}

.hero-glow {
  position: absolute;
  inset: -20%;
  opacity: 0;
  background: radial-gradient(circle at 72% 30%, rgba(255,255,255,0.35), transparent 55%);
  pointer-events: none;
  mix-blend-mode: screen;
}

.grain-overlay {
  position: absolute;
  inset: 0;
  opacity: 0;
  pointer-events: none;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  mix-blend-mode: overlay;
}

.ghost-boxes {
  position: absolute;
  inset: 0;
  pointer-events: none;
}

.ghost-box {
  position: absolute;
  display: block;
  border: 1px solid rgba(22,24,28,0.1);
  background: rgba(255,255,255,0.55);
  box-shadow: 0 1px 2px rgba(22,24,28,0.06);
}

/* Kept clear of the centered hero text column (left-aligned, max-width
   1100px) — confined to the right edge and top/bottom margins so they
   never sit behind the heading, subhead, or CTA button. */
.gb-1 { width: 15%; height: 10%; top: 9%; right: 9%; }
.gb-2 { width: 11%; height: 20%; bottom: 11%; right: 6%; }
.gb-3 { width: 12%; height: 6%; top: 34%; right: 7%; }

.hero-tier-label {
  position: absolute;
  top: clamp(5.5rem, 10vh, 7rem);
  right: clamp(1.5rem, 4vw, 3rem);
  opacity: 0;
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  font-weight: 700;
  color: var(--bone-dim);
  text-transform: uppercase;
  z-index: 5;
}

.hero-tier-label .tier-tick {
  color: var(--ember-bright);
}

.hero-content {
  position: relative;
  z-index: 4;
  height: 100%;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 0 clamp(1.5rem, 6vw, 6rem);
  max-width: 1100px;
}

.hero-kicker {
  font-family: var(--font-body);
  font-size: 0.82rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #6b6b6b;
  opacity: 0;
  transform: translateY(8px);
  margin-bottom: 1.1rem;
}

.hero-h1 {
  font-family: system-ui, sans-serif;
  font-weight: 700;
  font-size: clamp(2.4rem, 7vw, 5.6rem);
  line-height: 1.02;
  color: #16181c;
  letter-spacing: -0.01em;
  transition: font-family 0.4s, letter-spacing 0.6s var(--ease-out-soft);
}

.hero-upgrade.is-upgraded .hero-h1 {
  font-family: var(--font-display);
  letter-spacing: -0.015em;
}

.h1-line {
  display: block;
  transform-origin: left center;
}

.h1-accent {
  color: #6b6b6b;
}

.h1-accent.font-script {
  display: inline-block;
  font-size: 1.25em;
  line-height: 1.3;
  padding-top: 0.1em;
}

.hero-upgrade.is-upgraded .h1-accent {
  font-weight: 400;
}

.hero-sub {
  margin-top: 1.5rem;
  max-width: 46ch;
  font-size: clamp(1rem, 1.6vw, 1.2rem);
  color: #4c4c4c;
}

.hero-btn {
  margin-top: 2.5rem;
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  width: fit-content;
  padding: 0.85rem 1.6rem;
  background: #d7d3c9;
  color: #16181c;
  text-decoration: none;
  font-weight: 700;
  font-size: 0.95rem;
  border-radius: 4px;
}

.hero-upgrade.is-upgraded .hero-btn {
  box-shadow: 0 12px 34px -10px rgba(209,228,250,0.65);
}

.scroll-cue {
  position: absolute;
  bottom: clamp(1.5rem, 5vh, 2.5rem);
  left: 50%;
  transform: translateX(-50%);
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.5rem;
  z-index: 4;
  color: #6b6b6b;
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.hero-upgrade.is-upgraded .scroll-cue { color: var(--bone-dim); }

.scroll-cue-line {
  width: 1px;
  height: 34px;
  background: currentColor;
  overflow: hidden;
  position: relative;
}

.scroll-cue-line::after {
  content: "";
  position: absolute;
  top: -100%;
  left: 0;
  width: 100%;
  height: 100%;
  background: var(--ember-bright);
  animation: cue-drip 1.8s var(--ease-in-out-soft) infinite;
}

@keyframes cue-drip {
  0% { top: -100%; }
  60% { top: 100%; }
  100% { top: 100%; }
}

.motion-static .hero-btn { box-shadow: 0 12px 34px -10px rgba(209,228,250,0.65); }

@media (max-width: 640px) {
  .hero-tier-label { top: 5rem; }
  .ghost-box { display: none; }
}

/* ============ SCENE 2 — THREE DOORS ============ */
.tiers-section { padding-top: clamp(4rem, 8vw, 6rem); }

.doors-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(1.25rem, 2.5vw, 2rem);
  margin-top: clamp(2.5rem, 5vw, 4rem);
}

.door {
  border-radius: var(--radius-lg);
  overflow: hidden;
  display: flex;
  flex-direction: column;
  transition: transform 0.45s var(--ease-physical), box-shadow 0.4s;
}

.door:hover { transform: translateY(-8px); }

/* Each tier's card carries its own demo's palette, rather than three
   identical dark boxes with different text — Current stays plain and
   daylit, Surge picks up the salon's deep pine, Flux goes fully cinematic. */
.door-foundation {
  background: #F4F1EA;
  border: 1px solid rgba(22,24,28,0.08);
}
.door-foundation .door-promise,
.door-foundation .door-delivery { color: #625f56; }
.door-foundation .door-price,
.door-foundation h3 { color: #16181c; }
.door-foundation:hover { box-shadow: 0 22px 44px -18px rgba(22,24,28,0.28); }
.door-foundation .door-tag-foundation { color: #454b55; background: rgba(22,24,28,0.08); }
.door-foundation .device-frame { border-color: rgba(22,24,28,0.12); }
.door-foundation .btn-ghost { color: #16181c; border-color: rgba(22,24,28,0.25); }
.door-foundation .btn-ghost:hover { border-color: var(--ember); color: var(--ember); }

.door-signature {
  background: #ddd3b1;
  border: 1px solid rgba(22,24,28,0.1);
}
.door-signature .door-promise,
.door-signature .door-delivery { color: #625f56; }
.door-signature .door-price,
.door-signature h3 { color: #16181c; }
.door-signature:hover { box-shadow: 0 22px 44px -18px rgba(22,24,28,0.28); }
.door-signature .door-tag-signature { color: #454b55; background: rgba(22,24,28,0.1); }
.door-signature .device-frame { border-color: rgba(22,24,28,0.12); }
.door-signature .btn-ghost { color: #16181c; border-color: rgba(22,24,28,0.25); }
.door-signature .btn-ghost:hover { border-color: var(--ember); color: var(--ember); }

.door-immersive {
  background: #b69d77;
  border: 1px solid rgba(22,24,28,0.15);
}
.door-immersive .door-promise,
.door-immersive .door-delivery { color: #4a3f2e; }
.door-immersive .door-price,
.door-immersive h3 { color: #16181c; }
.door-immersive:hover { box-shadow: 0 26px 50px -18px rgba(22,24,28,0.32); }
.door-immersive .door-tag-immersive { color: #3d2f1a; background: rgba(22,24,28,0.12); }
.door-immersive .device-frame { border-color: rgba(22,24,28,0.15); }
.door-immersive .btn-ghost { color: #16181c; border-color: rgba(22,24,28,0.3); }
.door-immersive .btn-ghost:hover { border-color: var(--ember); color: var(--ember); }

.door-preview {
  padding: clamp(1.25rem, 2.5vw, 1.75rem) clamp(1.25rem, 2.5vw, 1.75rem) 0;
}

.device-frame {
  position: relative;
  border-radius: var(--radius-md) var(--radius-md) 0 0;
  overflow: hidden;
  aspect-ratio: 16 / 11;
  background: var(--ink);
  border: 1px solid var(--ink-softer);
  border-bottom: none;
}

.device-frame iframe {
  position: absolute;
  top: 0; left: 0;
  width: 400%;
  height: 400%;
  transform: scale(0.25);
  transform-origin: top left;
  border: 0;
  pointer-events: none;
}

.door-body {
  padding: clamp(1.5rem, 2.5vw, 2rem);
  display: flex;
  flex-direction: column;
  gap: 0.6rem;
}

.door-tag {
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  width: fit-content;
  padding: 0.25rem 0.65rem;
  border-radius: var(--radius-pill);
}

.door-tag-foundation { color: var(--steel-bright); background: rgba(107,116,128,0.16); }
.door-tag-signature { color: var(--pine-bright); background: rgba(62,92,84,0.2); }
.door-tag-immersive { color: var(--ember-bright); background: rgba(201,119,61,0.18); }

.door h3 {
  font-size: 1.7rem;
}

.door-promise {
  color: var(--bone-dim);
  font-size: 0.98rem;
}

.door-price {
  font-family: var(--font-display);
  font-size: 1.3rem;
  color: var(--bone);
  margin: 0.2rem 0 0;
}

.door-delivery {
  color: var(--bone-dim);
  font-size: 0.85rem;
  margin: 0 0 0.6rem;
}

.door .btn { margin-top: 0.4rem; width: fit-content; }

@media (max-width: 960px) {
  .doors-grid { grid-template-columns: 1fr; }
}

/* ============ SCENE 3 — WHO IT'S FOR ============ */
.whofor-section { padding-bottom: clamp(3rem, 6vw, 5rem); }

.trade-strip {
  display: flex;
  gap: 1.25rem;
  overflow-x: auto;
  padding: 2.5rem clamp(1.25rem, 4vw, 3rem) 1rem;
  cursor: grab;
  scroll-snap-type: x proximity;
  scrollbar-width: thin;
}

.trade-strip.dragging { cursor: grabbing; scroll-snap-type: none; }

.trade-card {
  position: relative;
  flex: 0 0 auto;
  width: clamp(200px, 24vw, 260px);
  aspect-ratio: 3 / 4;
  border-radius: 12px;
  overflow: hidden;
  scroll-snap-align: start;
  box-shadow: var(--shadow-card);
}

/* Photography stays photography, but curated: one consistent warm grade
   across every customer-trade photo, so the strip reads as a considered
   set rather than pasted stock images. */
.trade-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 0.6s var(--ease-out-soft), filter 0.6s var(--ease-out-soft);
  background: var(--ink-soft);
  filter: sepia(0.22) saturate(1.1) brightness(0.94) contrast(1.03);
}

.trade-card:hover img { filter: sepia(0.14) saturate(1.15) brightness(0.98) contrast(1.03); }

.trade-card:hover img { transform: scale(1.06); }

.trade-card::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(to top, rgba(5,6,15,0.92), transparent 55%);
}

.trade-card span {
  position: absolute;
  left: 1.1rem;
  bottom: 1rem;
  right: 1rem;
  z-index: 2;
  font-family: var(--font-display);
  font-size: 1.1rem;
  color: var(--bone);
}

/* ============ SCENE 4 — PROCESS + PROOF + CTA ============ */
.process-video-wrap {
  position: relative;
  margin-top: clamp(2.5rem, 5vw, 4rem);
  aspect-ratio: 21 / 10;
  min-height: 320px;
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--ink);
}

.process-video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.process-video-scrim {
  position: absolute;
  inset: 0;
  background: linear-gradient(100deg, rgba(5,6,15,0.92) 0%, rgba(5,6,15,0.55) 42%, rgba(5,6,15,0.15) 68%, transparent 85%);
}

.process-steps {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  padding: clamp(1.5rem, 4vw, 3.5rem);
}

.process-step {
  position: absolute;
  left: clamp(1.5rem, 4vw, 3.5rem);
  right: 30%;
  display: grid;
  grid-template-columns: auto 1fr;
  gap: clamp(1rem, 2.5vw, 1.75rem);
  align-items: baseline;
  opacity: 0;
  transform: translateY(10px);
  transition: opacity 0.5s var(--ease-out-soft), transform 0.5s var(--ease-out-soft);
  pointer-events: none;
}

.process-step.is-active {
  opacity: 1;
  transform: translateY(0);
}

.process-step-num {
  font-family: var(--font-display);
  color: var(--ember-bright);
  font-size: clamp(2rem, 4vw, 3rem);
  font-weight: 600;
  line-height: 1;
}

.process-step h3 {
  color: var(--bone);
  font-size: clamp(1.3rem, 2.2vw, 1.7rem);
  margin: 0 0 0.4rem;
}

.process-step p {
  color: var(--bone-dim);
  font-size: 0.95rem;
  max-width: 38ch;
}

.process-progress {
  position: absolute;
  left: clamp(1.5rem, 4vw, 3.5rem);
  right: clamp(1.5rem, 4vw, 3.5rem);
  bottom: clamp(1.25rem, 3vw, 2rem);
  display: flex;
  gap: 0.5rem;
}

.process-progress-bar {
  flex: 1;
  position: relative;
  height: 20px;
  padding: 0;
  background: none;
  border: none;
  cursor: pointer;
  display: flex;
  align-items: center;
}

.process-progress-bar::before {
  content: "";
  display: block;
  width: 100%;
  height: 3px;
  background: rgba(209,228,250,0.2);
  border-radius: 2px;
  transition: background 0.25s;
}

.process-progress-bar:hover::before { background: rgba(209,228,250,0.4); }

.process-progress-bar:focus-visible {
  outline: 2px solid var(--ember-bright);
  outline-offset: 3px;
  border-radius: 2px;
}

.process-progress-bar i {
  position: absolute;
  left: 0;
  top: 50%;
  transform: translateY(-50%);
  height: 3px;
  width: 0%;
  border-radius: 2px;
  background: var(--ember-bright);
  transition: width 0.4s var(--ease-out-soft);
}

.process-progress-bar.is-done i { width: 100%; }
.process-progress-bar.is-active i { width: 100%; }

/* Fallback if the clips fail to load: static gradient panel, all four
   steps stacked and visible instead of relying on video to carry them. */
.process-video-wrap.is-static {
  aspect-ratio: auto;
  min-height: 0;
  background: radial-gradient(60% 60% at 20% 30%, rgba(209,228,250,0.14), transparent 65%), var(--ink-soft);
  padding: clamp(1.5rem, 4vw, 2.5rem);
}
.process-video-wrap.is-static .process-video-scrim,
.process-video-wrap.is-static .process-progress { display: none; }
.process-video-wrap.is-static .process-steps {
  position: static;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2rem;
  padding: 0;
}
.process-video-wrap.is-static .process-step {
  position: static;
  opacity: 1;
  transform: none;
  pointer-events: auto;
}

@media (max-width: 760px) {
  .process-video-wrap { aspect-ratio: 4 / 5; }
  .process-step { right: clamp(1.5rem, 4vw, 3.5rem); }
  .process-video-wrap.is-static .process-steps { grid-template-columns: 1fr; }
}

/* Its own section now (previously the tail end of process-section), so it
   supplies its own top spacing instead of stacking with .section's base
   padding. */
.proof-cta-section { padding-top: 0; }

.ig-badge-section { padding-top: 0; }

.ig-badge {
  align-self: center;
  margin-top: 1.5rem;
  display: block;
  width: clamp(330px, 42vw, 510px);
  aspect-ratio: 1;
  perspective: 900px;
}

/* Rotating the badge itself in 3D (rotateY, not a flat rotateZ) so it
   turns like a spun coin or a planet on its axis — foreshortening as it
   turns edge-on — instead of spinning flat like a clock hand. Sits still
   until .is-spinning is added (once it first scrolls into view — see
   js/main.js), then does 5 fast revolutions and stops. */
.ig-badge img {
  width: 100%;
  height: 100%;
  object-fit: contain;
  display: block;
  filter: drop-shadow(0 20px 45px rgba(209,228,250,0.5));
  transform-style: preserve-3d;
}

/* Two-phase spin-down, all one continuous linear-timed animation: 10 fast
   rotations (0.125s each = 1.25s), then 3 slower rotations (0.5s each =
   1.5s), for 2.75s total. The two speeds come purely from how much
   rotation is packed into each keyframe segment relative to its share of
   the timeline — a real deceleration would ease between them, but this
   reads as two distinct spin speeds like the request asked for. */
.ig-badge.is-spinning img {
  animation-name: ig-spin;
  animation-duration: 2.75s;
  animation-timing-function: linear;
  animation-iteration-count: 1;
  animation-fill-mode: forwards;
}

.ig-badge:focus-visible {
  outline: 2px solid var(--ember-bright);
  outline-offset: 4px;
}

@keyframes ig-spin {
  0% { transform: rotateY(0deg); }
  45.4545% { transform: rotateY(3600deg); }  /* 10 rotations done at 1.25s */
  100% { transform: rotateY(4680deg); }      /* +3 more rotations by 2.75s */
}

@media (prefers-reduced-motion: reduce) {
  .ig-badge.is-spinning img { animation: none; }
}

.btn-lg {
  padding: 1.1rem 2.2rem;
  font-size: 1.05rem;
}